Our Reviews
I had such a great experience here. I drove over 3 hours away to buy my used truck. I was treated very well and the used truck I bought was in great condition and I am very happy with it. Everyone is very nice at this dealership. I would highly recommend Ken Nelson Auto for your next purchase.
This was my third vehicle purchased here. Excellent service, no haggling over price and professional. Fantastic to work with. I drive over 3 hours to purchase my latest vehicle.
We bought a used car with Sheniya Griffin's help. Sheniya was very helpful, professional, answered all of our questions, and walked us through all of the cars' features. This was by far my best car buying experience ever. We are very happy with our car. I will be sure to ask for Sheniya the next time we are in the market for a car!
Huge shoutout to Denny— Rick Curia is lucky to have him on the team! He went above and beyond to make sure everything was perfect, and honestly made my husband’s car dreams come true (I think my husband might love the new ride more than me now). The process was smooth, stress-free, and even enjoyable — which is saying something when it comes to car shopping. If you want someone who’s not only knowledgeable but also makes the experience fun, ask for Denny. You won’t regret it!
Good staff and very friendly and knowledgeable about their products, very happy with the purchase.
Morgyn Bailey is the best salesperson I have ever had to deal with. I've bought many cars in my life and if they were remotely close to her personality I would have bought more. Dealing with this young lady we felt like we were buying from someone we've known for years. Very upfront, relaxed and casual. Do yourself a favor and ask for this lady when you're there. The Ken Nelson dealership should be thankful for her and proud of her. She deserves 4 of the 5 stars in this rating. THANKS Morgyn.
I recently had the best experience purchasing a used vehicle from Ken Nelson Auto. I test drove a new arrival that hadn't had an inspection yet. Before I purchased the vehicle that day, the service department took care of the brakes and a recall item to make sure my vehicle was in its best condition for me to buy. Justin and Hope took care of the sale and loan details, and I found them to be honest, friendly, and great communicators. I even had great interactions with the individual in the parts and accessories department who took my order, ... Read More DealerRater - Aug 2, 2025
This was my third vehicle purchased from Ken Nelson. The price was fair, the procedure went well, everyone was polite and professional. The sales rep, Chris Morgan, spent several months looking for a vehicle that would fit my needs. With his patience, one was found. I highly recommend Chris to anyone looking for a new or used vehicle. He did a great job finding mine. I'm happy with the purchase and driving the vehicle is quite an experience with all the new technology on it.
The transaction was smooth and I will definitely recommend this dealership especially to Mr. Brandon Yeager I’ll give 101 rate.
We purchased a new Traverse. Morgyn Bailey was our sales rep and did a great job of walking us thought the process and getting us taken care of. Also answered question we had later after the sale.
Welcome to Ken Nelson Auto Group
If you are searching for a vehicle near Sterling, Freeport, or Rochelle, don’t limit yourself to a single-brand lot. At Ken Nelson Auto Group, we redefine the car-buying experience by providing the variety of five distinct dealerships in one convenient Dixon location. Why settle for one manufacturer when you can cross-shop the industry’s top favorites? From rugged RAM trucks and iconic Jeep SUVs to fuel-efficient Toyota and Nissan models, our diverse lineup of new car deals makes us the most versatile automotive destination in the Sauk Valley.
The Power of 5 Top-Tier Dealerships in Dixon
We don’t just offer one “new car dealer in Dixon”—we offer five. This allows us to provide an unparalleled selection of Chevrolet, GMC, Buick, Cadillac, Toyota, Nissan, and the full Chrysler, Dodge, Jeep, and RAM lineup. Our massive footprint ensures that whether you need an executive sedan, a heavy-duty work truck, or a family-ready SUV, you will find exactly what you want at a price the competition can’t match.
Premium Used Cars for Sale in Dixon, IL
We understand that many of our Lee County neighbors are looking for maximum value. If a new model isn’t in the cards, you’re in luck—our used car dealership in Dixon features one of the largest pre-owned inventories in Central Illinois. We skip the “lemon lot” approach and instead vet every vehicle for quality and longevity. At Ken Nelson Auto Group, our used inventory is designed for every budget.
Certified Pre-Owned (CPO): Enjoy factory-backed peace of mind and warranty protection on like-new models.
Standard Used Models: Explore high-quality vehicles from nearly every major manufacturer at competitive prices.
Budget-Friendly Options: Shop our curated selection of used cars under $20K for reliable transportation that fits your financial goals.
Thanks to our massive buying power, we offer rotating used car deals and monthly specials that typical used car dealerships in Dixon simply cannot provide.
Experience the Ken Nelson Auto Group Advantage
Beyond our selection, we provide a suite of digital tools designed to save you time and money. We go the extra mile to ensure your experience is seamless from your first click to your first service appointment. Take advantage of our premium online resources:
Trade Valuation Tool: Get an accurate, real-time estimate of your current vehicle’s worth in seconds.
Payment Calculator: Customize your monthly budget and see exactly what you can afford.
Secure Finance Portal: Get quick, easy online approval before you even step foot on the lot.
Find My Vehicle: If your dream car isn’t in stock, our specialized search portal will track it down for you.
Expert Maintenance: Trust our factory-trained service team to handle everything from oil changes to major repairs.
Visit the Sauk Valley’s Premier Automotive Group
Our friendly, knowledgeable customer service team is the heartbeat of our organization. We are proud to serve Dixon, Sterling, Freeport, and Rochelle with a commitment to transparency and community. Visit one of our five Dixon locations today and learn why Ken Nelson Auto Group is the only name you need to know for your next vehicle. Contact us online to schedule a test drive today!
Visit any of our 5 dealerships